Certified Search Engine Marketing Services
Pay-Per-Click Marketing Guaranteed Results
Big Picture Media's Pay-Per-Click management services are for current or potential Google AdWords, Yahoo! Search Marketing, and MSN adCenter advertisers. This subject requires special attention due to the HUGE misunderstanding about Pay-Per-Click advertising within the industry today.
The large majority of Pay-Per-Click advertisers
do not manage their Pay-Per-Click accounts.
According to Goolge's 2007 annual report, AdWords generated $16.4 billion in advertising revenue.
However, according to a 2006 Forrester Research study, 76.7% of Google users click on the unpaid search results and only 23.3% click on Pay-Per-Click advertisements. By far, search engine users trust unpaid search engine results more. Furthermore, Pay-Per-Click conversion rates are steadily decreasing while Cost-Per-Click bids are steadily increasing.
Big Picture Media believes the gap in trust between the Pay-Per-Click advertisers and the search engine Users is due to lack of Pay-Per-Click account management. Most Pay-Per-Click advertisers believe their accounts will run itself. Sometimes smart business people are scammed into hiring Pay-Per-Click management companies that are not sufficiently trained in Pay-Per-Click management, optimization and conversion analytics. We've seen some Pay-Per-Click advertisers invest large amounts of money into search engine advertising, and not realize they're paying higher Cost-Per-Click bids with decreasing conversions month-to-month.
Our Internet marketing team optimizes and manages our clients Pay-Per-Click campaigns every day. As a result, we often increase conversions and lower online advertising cost month-to-month.
At Big Picture Media, we have a 5-point approach to Pay-Per-Click campaign management:
- In depth Pay-Per-Click Advertising Account Optimization.
- Comprehensive Pay-Per-Click Advertising Campaign Strategy.
- Relevant Creative Advertising, Messaging and Landing Pages.
- Geographic, Demographic and Placement Target Marketing.
- Conversion Rate Tracking, Analysis and on-going Optimization.
Certified Search Engine Marketing Professionals
Our Search Marketing team has experience dating back to the first Pay-Per-Click search engine, Overture (formerly GotTo.com). Our team is equipped with Google AdWords, Yahoo! Search Marketing, and MSN adCenter certifications.
Our Pay-Per-Click Management and Optimization Fees
Our comprehensive Pay-Per-Click management solutions produce guaranteed and measurable results. We employ best practice search engine marketing services that increase web site traffic and conversion rates. Our minimum fees consist of a one-time set-up fee of $1,495 and an ongoing monthly management fee starting at $295 per month. We require a minimum 3-month Pay-Per-Click Management contract. However, the contract can be voided with a 30-day written notice.
When you partner with us, you can rest assured that we are passionate about your search engine marketing and Pay-Per-Click advertising success. We understand your Big Picture by focusing on the details.
